Sarah Baker was born in San Francisco in 1977 and grew up in Buffalo, New York. In 2001 Baker came to London to study for an MA at Goldsmiths College where she now lives and works.
Baker is widely known for her gregarious self-portraits. By imitating iconographic pop media she regularly appears as self-made celebrity in promo posters, music videos, advertising and fashion magazine photography.
The web app Time Piece is a portrait of the artist as celebrity. The image is laden with golden icons and monograms including the wristwatch from where the work gets it's name. Hover over the watch and it will reveal the time.